The Rose Establishment - Coffee Culture Brand Project

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Back in February me and my lovely lady spent a bunch of time in the downtown Salt Lake City area working on her senior capstone. I'd heard about The Rose Establishment from some of my co-workers, so I was stoked to find out it was really close to where we were already working.

Rose Establishment Cafe Interior Coffee Culture Salt Lake City Utah
Rose Establishment Cafe Social Media Marketing Salt Lake City

The classic brick styled building was built in 1918 as a meat packing plant in the Pierpont District in downtown Salt Lake. The interior styling reflects this heritage with a clean industrial style featuring black steel piping, rich woods, and white washed brick walls.

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They proudly work with a number of local and world-class businesses including Four Barrel Coffee of San Francisco. As a vegan friendly, direct trade, brewed to order, wifi-free location, the Rose Establishment clearly presents itself as a community focused business. 

Jordan Barista Latte Pour Rose Establishment
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As for the baristas, each crew that I got to chat with was knowledgable and clearly took pride in the quality of the coffee they were serving. Interestingly enough, one of the guys on the bar, Jordan, used to work for the Starbucks that I work at back when I was a regular. Small world, huh? 

Barista La Marzocco Espresso Machine Cafe Salt Lake City Utah
Barista Gooseneck Kettle Aeropress pour hand brewed coffee single origin
Patrons Rose Establishment Cafe Salt Lake City UT

During my couple visits to the cafe, I tried their Nitro Cold Brew and Four Barrel Coffee's Kenya Gotomboya brewed via Aeropress, which JR knocked out of the park, it was delicious! To highlight the knowledge and creativity of their baristas, The Rose Establishment features a drink of the week, which at the time was Jordan's "Buddy Mary." 

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Barista Rose Establishment Latte Pour Social Media Marketing
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The whole vibe of the cafe is super sweet. I love the mixture of colors and tones. The large windows allow natural light to flood the space and the Edison style bulbs create a cool color contrast. They have a various assortment of board games to play and the overall layout lends to the feel of community, inviting people to gather around and share the space with one another. 

Portrait Local Cafe Interior Downtown Salt Lake City
Rose Establishment Local Coffee Cafe Downtown Salt Lake City Utah

Be sure to check out The Rose Establishment for yourself, and check out their website below for more information!

 

 

The Rose Establishment
235 South 400 West
Salt Lake City, UT
www.theroseestb.com

 
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CommercialKyle SheppardCoffee, Cafe, Coffee Shop, Brand, Business, Local, Social Media, Marketing, commercialComment